Customer is the king and this saying has been given a new meaning since the IT has revolutionized the way the retail industry works. The digital revolution has forced brick and mortar retailers to revamp their business strategies to match the pace of the ever-changing innovation trends. For example, ERP is being used widely to manage the supply chain enhancing efficiencies; and analytics and marketing programs to upsell and cross-sell the products based on customer behavior and preferences. E-commerce is ruling the world by enabling customers to order anything from anywhere. The most important points that bring about a lot of difference and help the investors in the retail market right now are: